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Jack Lawson is a Digital Marketing Specialist passionate about creating knowledge for marketers with practical insights and strategies. Focused on creating impactful content that helps local businesses build stronger online presences, connect with their target customers.
Written By Jack Lawson |
Last Updated on December 23, 2024

15 Compelling Reasons to Hire a WordPress Developer in Melbourne for Your Business Success

Wordpress Developer Melbourne designing website

It’s fair to say that most people spend their time online if they need to buy something or just kill their time. That said, having a strong online presence is crucial for businesses that plan to grow rapidly and outperform their competitors.

When you’re looking to design your own website, WordPress is the most popular platform and is used by 43.6% of all websites on the internet.
Source: https://w3techs.com/technologies/details/cm-wordpress

If you’re running a local coffee shop or a countrywide eCommerce store, hiring a skilled WordPress developer Melbourne can help attract customers and drive growth. But why WordPress? This blog gives you 15 reasons!

 

 

1. WordPress is Free!

WordPress is available for free and anyone can download and use it on their website without paying anything. Unlike other paid platforms such as Shopify, Wix and Squarespace, WordPress can be your go-to option if you’re working within a budget. It is free, however, the downside is that it may require some additional learning compared to other website builders.

 

2. WordPress is Easy To Use

Working on a WordPress Web Design in Melbourne is as easy as customising your website on any other platform like Wix or Squarespace. If you’re someone experienced or have no clue about building websites, WordPress provides you with several tutorials, has an auto installer feature and is often managed by multiple people which makes it easier for novice individuals.

 

3. WordPress Offers Custom Themes and Plugins

You surely don’t want your website to be similar to any other already active in the niche. That’s why WordPress offers excellent customisation with unique themes and plugins. You can choose from thousands of free and premium themes to create a unique look for your website.

After themes, plugins come into play and take your website’s functionality to the next level. With this, you’ll be able to add features like contact forms, reviews, galleries, appointment scheduling, sliders, live chat, and other eCommerce tools, as well as optimise your website for SEO optimisation.

Not to mention the most important plugin: Google reCaptcha, you have most likely seen this when you fill in forms or submit things. WordPress makes it super easy to add these to all your forms to prevent any spamming and unwanted contact.

4. WordPress is an SEO-Friendly Platform

Why even get involved with SEO, you may ask?
To put it plainly, if your SEO efforts are up to speed, you will increase your visibility on google, which means easy quality and relevant leads for your business.

When you decide to create a website, think about making your website well-organised, structured and relevant, which will get you ranking higher on Google. Since all businesses are competing for the same keywords, you need all the SEO advantages there are.

Some examples of competitive keywords in Melbourne are:

  • wordpress web design melbourne
  • wordpress developer melbourne
  • wordpress web developer melbourne
  • website development melbourne australia

Since everyone is always searching for these, ranking for these keywords is extremely difficult. It can be made easy by WordPress features such as rapid page creation and plugins that help on-page, off-page optimisation and SEO-ready plugins that will rank your website higher so that it gets more traffic.

Examples of plugins that can help you rank your website on Google include:

5. WordPress offers Responsive Designs

A website must be responsive as users often switch between different devices. But some websites translate poorly on mobile phones and others lack smooth navigation when opened on different devices. You don’t want your business website to be broken on mobile or tablets, which is why it is better to design websites using WordPress.

 

6. Offers Security & Backups as Insurance

Considering the increasing number of websites being hacked and becoming broken, you need your website to be highly secure and functional. WordPress provides a secure system for website designs created and prevents them from malicious attacks.

Not only does your website stay secure via its enhanced security measures, backups are made easy with just a click of a button!

Why do I need a backup, you may ask? You get insurance for your car, you install home insurance, and even your most valued items are insured, so why wouldn’t you protect your website? It’s essentially your insurance policy, if things start to go wrong and your website doesn’t work anymore, you can instantly restore your website with just one click.

Running a secured and backed-up online website also protects your business’s reputation and gives visitors the satisfaction of making purchases and exchanging sensitive information.

 

7. WordPress Community: Support and Resources

Designing your website on WordPress ensures you don’t have to worry if you ever come across a problem. There’s an active community of developers, designers, and users who provide you with extensive support and resources. If you are unsure about developing a WordPress website by yourself, hire a local professional WordPress developer, preferably in Melbourne or whichever location you’re in.

You can seek help from online forums and tutorials. Working side by side with the community also helps in learning new skills and keeps your website running smoothly.

 

8. Fully eCommerce-Ready with WooCommerce

WordPress is a reliable choice for creating online stores and its powerful WooCommerce plugin gets all the praise it deserves. If you’re just starting up or already have an established online store.

WooCommerce provides everything you need including:

  • Product Browsing
  • Product Filters and Sorting
  • Mobile-Responsive Design
  • Secure Checkout Process
  • Multiple Payment Options
  • Guest Checkout
  • Customer Reviews and Ratings
  • Wishlist Functionality
  • Coupons and Discounts
  • Shipping Options and Tracking
  • Product Image Zoom
  • Customer Account Creation
  • Multi-Language Support
  • Order History and Status Updates
  • Email Notifications for Orders

Its integration with WordPress makes it the perfect solution for creating a professional and scalable eCommerce website. If there are features that you may need that aren’t available, that’s where you should hire a professional WordPress Web Developer in Melbourne who should be able to add any functionality your store needs.

 

9. WordPress easily scales for Growing Businesses

With a growing business, you’ll need new features, pages and plugins without compromising performance. Worry not! WordPress uses page builders that allow you to rapidly create new pages with the same structure. This means you can create as many pages as you need without spending days adding products, making service pages and making each page responsive.

When it comes to handling increased traffic, you can simply boost your hosting services or integrate advanced tools such as caching plugins that optimise your website and make it handle a higher number of traffic.

 

10. Lets You Manage All Content Easily

With a WordPress website up and running, managing your content is easier. You can easily create, work on edits and keep your content organised well. Even if you don’t have any technical experience required here, it comes with built-in tools for scheduling, maintaining, organising and formatting content to keep professionalism and relevancy on top.

Templates make your life easy with WordPress, you can easily create template blogs, service pages, product pages, case studies and more. Gone is the time when you had to code and make each page from scratch.

 

11. WordPress Supports Different Media Types

You can add any type of media file to your website created on WordPress. Whether it’s images, videos, audio, or documents, this content management system supports them all. Moreover, WordPress support common and less-known file extensions mentioned below:

Common Extensions

.jpg, .png, .gif, .doc, .mp3, .mp4, .mov, .wmv

Not So Common Extensions

.key, .ogg., .3gp and .svg

This works perfectly for businesses or your WordPress developer who want to add different file formats to their websites. There’s no need to worry about unsupported media types because they can be added through plugins.

 

12. Reliable Hosting & 1 Click Installations

WordPress recommends reliable hosting options that suit businesses of all sizes. You’ll find that many hosting providers offer customised WordPress plans available with built-in features like 1-click installation, automatic updates, and enhanced security. These hosting solutions ensure your website remains fast, secure, and accessible.

Regardless of the hosting provider you opt for, most of them will offer 1 click installations for WordPress, which keeps things simple and error-free.

 

13. WordPress Provides Multilingual Support

As your business grows, you plan to take it global and serve a diverse customer base. WordPress makes it easy to reach them all as it offers useful plugins such as:

In a country that’s multicultural like Australia, your customers and clients will come from different ethnic backgrounds. Offering them support for their languages can break all language barriers and enhance the user experience for those customers. They are more likely to pick your services as you are making their life easier.

These plugins work problem-free and allow you to translate your content with ease so that your message reaches everyone.

14. WordPress Easily Integrates with Third-Party and Automation Tools

WordPress easily integrates with third-party and automation tools that make it a versatile platform for businesses of all sizes. Some of these are mentioned below:

  • Zapier – Allows you to send customer inquiry form submissions automatically right from your website to your email or a Google Sheet which helps in easy tracking.
    https://zapier.com/
  • Mailchimp – With Mailchimp your website can collect visitor emails and send newsletters to give important updates to your customers.
    https://mailchimp.com/
  • HubSpot – Convert regular visitors into customers through a real time chat and allows you to track your website.
    https://www.hubspot.com/
  • Google Analytics – Provides useful data to check the number of visitors on your website, its popular pages, how your visitors found you and other metrics.
    https://analytics.google.com/
  • Cloudflare – Uses CDN to Increase the loading speed of your website and keeps it safe from hackers.
    https://www.cloudflare.com/

WordPress makes it easier to add these tools and gives you a highly functional and efficient website. For a better experience, hire a developer in Melbourne having the same expertise.

 

15. WordPress Integrates With all popular Analytics Tools

WordPress integrates with tracking tools that analyse each page and track your visitors with ease. You can gain insights into your visitors’ behaviour, preferences, and demographics. This means you’ll get all information about visitors’ activity, which pages perform well, which products attract the most attention and where your customers spend the most time. Some of the best tools you can integrate with your WordPress website are:

Whenever you need to find out how your website is performing and need to make improvements accordingly, these plugins can be highly useful.

FAQs

Why should your business use WordPress web design?
WordPress is the best option to build a professional website for free. You can use and easily modify it using the pre-designed templates and useful plugins that provide essential functionalities for your website.

Why should you hire a WordPress Developer in Melbourne?
WordPress can be used to create professional websites but it can also be overwhelming. Although WordPress is free, there is a lot of learning required in order to create a website that your customers will use. An experienced WordPress Web Designer can save you time and create a website efficiently as they have all the technical know how.

What is WordPress best for?
WordPress is best for creating versatile, user-friendly websites, including blogs, business sites, eCommerce stores. It has multiple additions that come in the form of plugins and SEO-friendly features that work efficiently for new and established businesses.

How do businesses use WordPress?
Businesses use WordPress to build and manage websites for branding, content marketing, eCommerce, and customer engagement. They can use customisable features, SEO tools, and integrations with third-party apps to enhance functionality and provide a smooth user experience.

Conclusion

There’s no doubt that WordPress is one of the most easy to use platforms. It includes a user-friendly interface, customisable features, and several plugins that have been already mentioned in the write-up. If you’re looking for a WordPress Developer in Melbourne, we offer stunning WordPress Websites and other websites such as Shopify, WooCommerce and even custom-coded websites.

If you are after a wordpress website, check out WordPress Web Design Melbourne for your professional website needs.

About Author
Jack Lawson is a Digital Marketing Specialist passionate about creating knowledge for marketers with practical insights and strategies. Focused on creating impactful content that helps local businesses build stronger online presences, connect with their target customers.
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