If you’re trying to figure out where to sell online, let me tell you that where you sell matters just as much as what you sell. It’s not just about throwing your products onto a platform and hoping for the best. One more thing:
In 2024, Aussies spent over $69 billion on online shopping and $16 billion of that went through marketplaces alone!
Source: 9 News
That tells me there’s money on the table, but only if you pick the right platform to run your sale business online and know how to use it.
Curious? Worry not, in this blog, I’ll walk you through the best online selling platforms, what they charge and how to make them work for you. So, without any further ado, let’s start with your first option.
1. Your Own Website to Sell Online
Your own store, your own rules
Ideal seller: Small businesses, creators or anyone who wants full control without relying on other platforms
Fees: Domain and hosting fees start around $10–$30/month depending on your setup. No selling commissions.
Why is your own website to sell online worth it?
If you want to sell online and build a real brand, nothing beats your own website. I’m telling you this from experience, when you sell through your own store, you’re not competing with 200 other sellers on the same page or stuck following someone else’s rules.
Your website gives you full control over how your products are presented, how your checkout works and how people engage with your business. You’re not paying commission on every sale and you can link straight from your socials, ads or emails without middlemen.
The trade-off? You have to drive your own traffic and build trust. But once it’s set up, you keep the profits, the customer base and the flexibility. If you’re serious about selling products online, your own website is the best place to start.
2. eBay to Sell Online
Global reach with flexible selling options
Ideal seller: People who want to sell everything from second-hand goods to brand-new products
Fees: Final value fees range from 10% to 12.35% depending on the product category. No listing fees for the first 40 items per month.
Why eBay to sell online works for so many?
If you’re just starting to sell online, eBay is one of the easiest places to begin. If you’ve ever asked how do I sell things online with no setup, this platform is perfect for casual sellers or small businesses. I’ve seen people list a few things from home and end up building a full-time income.
Moving further, it already has traffic, that means you don’t need to worry about marketing right away. You can start small, test what sells and scale from there. Whether it’s electronics, collectables or fashion, eBay remains one of the easiest ways to test out things to sell on the internet.
The challenge? It’s competitive. But if your pricing, descriptions and photos are on point, you’ll stand out. You also get access to eBay’s support and buyer protection, which builds trust from the start.
3. Facebook Marketplace to Sell Online
Fast local sales with zero listing fees
Ideal seller: Anyone selling furniture, electronics, home goods or everyday items locally
Fees: Free for personal listings. Business accounts may pay selling fees (5% or a flat $0.40 for low-cost items).
Why is Facebook Marketplace a smart way to sell online?
If you want to sell stuff online fast without paying anything upfront, Facebook Marketplace is one of the best options I’ve used myself. You can list straight from your phone and start getting messages within minutes, especially for items that are online on sale.
It’s perfect for casual sellers or small businesses that don’t want to deal with setup. You can message buyers directly, manage delivery on your terms and build a local base. It’s also a good way to test what products people actually want.
If you’re asking how can I sell stuff online or wondering how do I sell stuff online with no budget, it’s one of the easiest and best to sell online without paying setup fees.
4. Amazon Australia to Sell Online
High traffic, strong trust, serious competition
Ideal seller: Businesses ready to handle stock, pricing and fast dispatch
Fees: $49.95 monthly seller fee. Referral fees from 6% to 15% per item sold.
Why Amazon Australia is worth it if you’re ready?
If you’re wondering how to sell products online at scale, Amazon is one of the biggest platforms out there. Shoppers already trust it and if you meet their standards, you can tap into serious volume.
But it’s not beginner-friendly. You need to manage orders fast, keep prices competitive and handle returns professionally. You’re up against major brands and resellers, so being prepared matters.
If you’re selling everyday items, electronics, books or household goods, Amazon Australia is a selling platform that can be a powerful tool as long as you’re ready to commit and stay consistent.
5. Etsy to Sell Online
A creative space for handmade, vintage and niche goods
Ideal seller: Artists, crafters, designers or anyone selling personalised, handmade or vintage items
Fees: $0.28 AUD listing fee per item. 6.5% transaction fee plus 4% + $0.25 payment processing per sale.
Why Etsy is the best place for niche products?
If your products are handmade, custom or creative, Etsy is one of the best platforms to sell online. Buyers come here looking for one-of-a-kind items, not mass-produced goods.
You can build a shop quickly, list your products with clean photos and use your store as a website for online selling. Etsy handles the payment system and you can ship your orders directly to customers anywhere. It’s competitive, but less so than Amazon or eBay for niche sellers. Some of the best things to sell on the internet succeed on Etsy through strong branding, great product photos and personal touches that make your shop feel authentic.
6. Gumtree to Sell Online
Local and straightforward with no seller fees
Ideal seller: People selling second-hand items, furniture, electronics or cars locally
Fees: Free to list. Optional paid upgrades for better visibility starting at around $5.
Why Gumtree is a go-to for local online selling?
If you want to sell stuff online Australia without any upfront cost, Gumtree is still one of the easiest ways to do it. I’ve seen everything from couches to old laptops sell online within a day, especially in metro areas.
There’s no need for shipping or shopping carts. You just list, describe the item and wait for local buyers to message you. It’s ideal for clearing out household items or running a small resale side hustle. The downside? It’s not built for scale. You manage messages, pickups and payments yourself. But if you’re after quick local sales without listing fees, it’s a no-fuss option.
7. Shopify to Sell Online
Build your own store without building from scratch
Ideal seller: Business owners or creators ready to sell at scale with their own branding
Fees: Starts at $29 USD/month. Transaction fees apply unless using Shopify Payments (1.75% + 30¢ for Australian cards).
Why is Shopify a top platform to sell online?
If you’re serious about running an online business, Shopify makes it easy to launch a store that looks professional without needing tech skills. You get full control, customisation and all the tools to manage inventory, payments and shipping.
What’s different from marketplaces is that you’re not sharing traffic. You own the store, the branding and the customer experience. You can link it to Instagram, run email campaigns and even sync products with platforms like eBay, Amazon or other sites similar to eBay. It takes effort to bring in traffic, but once it’s set up, it’s yours. You’re not stuck in someone else’s algorithm or rules.
8. MyDeal to Sell Online
An Aussie marketplace focused on home, lifestyle and value
Ideal seller: Australian businesses with stock ready to sell in home, garden, furniture or tech categories
Fees: No setup fees. Commission fees vary by category (usually around 10% to 20%).
Why MyDeal is growing fast in Australia’s online market?
If you’re wondering where do people sell things online in Australia outside of the global giants, MyDeal is worth looking into. It’s built for Aussie businesses and attracts shoppers looking for value in furniture, electronics, homewares and more.
You need an ABN to apply, as MyDeal, like many other selling websites, reviews your business before approving you. It’s not open to everyone, but if accepted, you get access to a growing base of ready-to-buy shoppers.
There are no listing fees, but commissions apply per sale. You handle your own stock and shipping. It’s a good platform for businesses who want to expand without building their own website yet.
9. Instagram Shop to Sell Online
Turn scrolls into sales with visual shopping
Ideal seller: Brands with strong visuals selling fashion, beauty, home décor or lifestyle products
Fees: No cost to set up. Selling fees apply if using in-app checkout (5% per shipment or a flat $0.40 for orders under $8).
Why Instagram Shop is great for product-led brands?
If you’ve built a following on Instagram or plan to, turning your profile into a shop is a smart way to sell online. You can tag products in your posts and stories so people can buy directly while browsing.
It works best for products that photograph well. Think fashion, skincare, art or handmade goods. Instagram doesn’t charge to set up the shop, but there are fees if you use their built-in checkout.
You’ll still need a Facebook Business account and a product catalogue, but once it’s all connected, your followers can shop while scrolling.
10. Catch Marketplace to Sell Online
Popular with bargain hunters across Australia to sell online.
Ideal seller: Established businesses with competitive pricing and reliable shipping
Fees: No listing fee. Commission starts from 10% and varies by product category
Why is Catch a strong local marketplace for sellers?
Catch is one of Australia’s fastest-growing internet selling platforms and for sale websites, especially for budget-conscious shoppers. If you can offer good value and quick delivery, it’s a great place to list your products and reach local buyers without building your own store.
To get started, you’ll need to apply as a seller, provide your ABN and meet their operational requirements. It’s not open to individuals, so this one’s for proper businesses. You’ll be competing with both well-known brands and marketplace sellers, but with strong pricing and fast fulfilment, you can still stand out. Categories like tech, home, toys and health are among the best items to sell on the internet through Catch.
Common Questions Asked When Someone is Selling Online
1. Do I need an ABN to sell online in Australia?
If you’re selling as a hobby, you may not need one right away. But if you’re earning regularly or treating it like a business, you’ll need an ABN. Platforms like Amazon, MyDeal and Catch require it from the start. It’s free to apply and it helps keep everything above board.
2. What’s the easiest way to accept payments when selling online?
For your own website, tools like Stripe, PayPal or Shopify Payments work well. If you’re using marketplaces like eBay or Etsy, they handle payments for you. Just make sure your payment method matches how your customers prefer to pay.
3. How do I handle returns or refund requests?
Most platforms have return policies built in, but if you’re selling through your own store, you’ll need to create one. Keep it clear and fair. Offering a simple returns process builds trust and helps you avoid negative reviews, even when something goes wrong.
Final Thoughts on Options to Sell Online
Selling online isn’t just about putting products out there. It’s about building trust and using platforms made for selling online with real results. That means showing up with the right tools, the right setup and a space that actually works when it matters most.
If you want to sell with confidence, your platform matters but so does your presentation. That’s where we come in. At PrintVideoWeb, we build eCommerce websites in Melbourne that are fast, mobile-friendly and made to convert real traffic into real sales.
Whether you’re just getting started or looking to upgrade as you sell online, we’ll help you launch a store that’s easy to manage and ready to grow with your business. Reach out today and let’s build something that works.
