How to Make eCommerce SEO Better to Boost Sales and Conversion?

Almost every person using internet is well aware of the boom of eCommerce success which is heavily dependent on online visibility. 

Did you know that 53% of all your website traffic comes from organic search? 

Source: BrightEdge

If your online store isn’t ranking high on Google, you have no idea how many potential customers you’ve missed. eCommerce SEO is your ticket to rank your store higher and convert casual clicks into sales. 

With this guide you’ll learn all actionable strategies for improving your eCommerce SEO to attract more shoppers and increase conversions, starting with what it is all about.

What is eCommerce SEO?

eCommerce SEO helps your online store to climb higher on Google Search Results and eventually boost your sales. While reading this you may think how it is different from traditional SEO. When you hire a professional eCommerce SEO Agency, they focus more on some specific elements like product pages, category structures and technical performance. 

Once your online shopping store is properly optimised, you see qualified leads coming your way because it’ll be easily discoverable when shoppers search for products you sell.

Why is eCommerce SEO important for your Local Business?

If you have a slight idea of what SEO is and what it does, you’re most likely to understand the importance of your online store coming on top of Google search results. Local SEO strategies, such as optimising for location-specific keywords and creating a Google My Business profile, help your business connect with nearby shoppers ready to make a purchase. 

Real-Life Example: How “The Cello King” Transformed Their Online Presence with eCommerce SEO

To help you understand better eCommerce SEO and its importance you must read the example of “The Cello King.” It is a Melbourne-based retailer specialising in cello accessories that struggled to climb up Google Search Results and got limited traffic. They partnered with a professional SEO agency and improved their eCommerce SEO strategy which included: 

• Fixing Technical SEO Issues: Improving website speed, resolving crawl errors, and optimising meta tags.
• Content Creation: Developing blogs and guides targeting relevant keywords, like “best cello strings Melbourne.”
• Link Building: Securing backlinks from credible music-related websites to enhance authority.

The results were remarkable. Within six months, The Cello King experienced:

• A 65% increase in organic website traffic.
• A 40% boost in local searches leading to in-store visits.
• A significant rise in online sales, with several products ranking on the first page of Google.

How to Make eCommerce SEO Better for Your Online Store?

Boosting your online business starts with visibility and eCommerce SEO helps your website rank higher in search results so your potential customers can easily find the products they need. However, you need to work on a few factors and they are: 

1. Perform Keyword Research

How do people begin their online search for a product? They write its name and visit the first few websites offering the same at the best price. The search terms your customers use are “keywords” and performing keyword research helps you identify and target such search terms to rank higher on Google and boost sales.

For example, if you own a boutique in Melbourne and have your online eCommerce store to sell products, your target customers will search for ‘evening dresses Melbourne’ which will be a keyword and you must use it on your product pages. 

Your Keyword Research is more focused on search intent to increase chances of your eCommerce store ranking highly on Google Search Results pages. You should know the main types of search intent and they are:

• Navigational: Your visitors are looking for a specific website or page to visit (e.g., “Walmart login”).
• Informational: Your visitors seek to learn more about a particular topic or find answers to their questions (e.g., “how much food should I feed my dog?”).
• Commercial: Your visitors are comparing different products to make an informed purchase decision (e.g., “best dry dog food”).
• Transactional: Your visitors are ready to make a purchase and are looking to buy something online (e.g., “buy dog food online”).

2. Work on Technical SEO

There’s no point in hoping for sales and customer engagement if your eCommerce store is not functioning smoothly. You must work on your online store’s Technical SEO that targets technical issues like broken links, slow loading speeds or missing meta tags. With smooth functioning and easy navigation, your eCommerce Store keeps visitors engaged and encourages them to complete purchases.

If you’re operating your eCommerce store from Melbourne, you hire a professional eCommerce seo agency to fix broken links directly affecting checkout pages to boost sales or even to improve website load time by optimising image sizes.

3. Optimise On-Page SEO

On-page optimisation includes refining your eCommerce store’s product descriptions, headings and images with the right keywords to make your website more visible in search results. With this, your potential customers will find it easier to find you and get a proper idea of what you’re offering.

For example, if you own a Melbourne cafe you need to update its meta title and description with keywords like ‘best Melbourne coffee spots’ to generate more qualified leads. It is even better to mention Australian dollars (AUD), GST, and any relevant local metrics or regulations on your eCommerce store to make it rank higher on search results. 

If you’re unsure about this and what phrases to use, a professional eCommerce SEO agency can help you.

4. Implement Local SEO Strategies

Targeting your nearby customers is always better as they’re more likely to engage with service providers near their place. Local SEO helps your potential customers discover your online store within their region or area and all it takes is including your location in the keywords used, creating Google My Business profile and local directories.  

To make things easier, we’ve collected some local Australian directories which you can use and list your online store to boost your eCommerce SEO:

• Yellow Pages Australia
• True Local
• Yelp Australia
• Word of Mouth (WOMO)
• Infobel Australia
• Aussie Web
• Australian Planet
• Start Local
• SuperPages Australia
• Pink Pages Australia
• Hotfrog Australia
• ShowMeLocal Australia
• Cylex Australia
• EnrollBusiness Australia
• Aussie Hours
• Tuugo Australia
• Search Frog
• Fyple Australia
• MisterWhat Australia
• SavvySME Australia
• Come On Aussie
• Business Listing Now
• ZipLeaf Australia
• Australia Online Advertising
• Business Listings Australia

Make sure your eCommerce website appeals to customers in your local area and align your online presence according to their expectations. Ensure your website appeals to Australian users by taking steps that align your online presence with their expectations. Hosting your website on Australian servers can improve load times for local visitors, making their experience smooth and lag-free. 

You can also use Google Search Console to target Australia or any city like Melbourne as your preferred location. This helps Google understand your focus on local users, increasing your visibility in Local Search results and connecting with customers easily.

5. Build Off-Page SEO Authority

Your eCommerce store earns trust with quality backlinks from reputable websites. Make sure these reputable websites belong to Australia or the region you’re targeting to boost sales. These links act as endorsements for your business, showing Google that your website is credible and worth recommending. Building your store’s off-page authority helps it rank higher on Google and  attract more visitors.

For example, if you run a software company, you can get backlinks from other industry-specific websites to boost your SEO authority. Also, creating guest posts on high-quality Australian websites showcases your expertise and earns valuable backlinks for your eCommerce website. Here’s how you can write a guest post.

How to Write a Flawless Guestpost? Keywords:  – Use 2 Primary Keywords – Use 8 Secondary Keywords Content: – The word count should be 1000-1200 – Intro should have a stat related to your topic and with source – Maintain user flow & readability – Style & Tone of your Guest Post should be informational Meta Information: – Meta Title should include the primary keyword and must be within 60 Characters – Meta Description should also include your primary keyword and must be within 160 Characters. Structure: – Include H1: 1 (Include Long Tail Primary Keyword) – Include H2: 4 (Either Primary or Secondary Keyword) – Include H3: 2 (Secondary Keyword) – Include H4: 1 (Secondary Keyword) Final Section: – Add 3-5 FAQs based on your topic and interlink web pages. – Write a conclusion and summarise whatever you’ve written.

6. Focus on Content Marketing

Bill Gates said “Content is King” and you definitely can’t deny him. Your eCommerce store’s content relevancy goes beyond product descriptions. With Content Marketing you provide value to your customers and create informative blogs, how-to guides or videos that address your customers’ needs and questions. This establishes a connection between you and your customers and establishes your business as an expert in the field. 

If your eCommerce store sells books, you can add blogs on ‘top Melbourne authors’ and include links to product pages. While writing product description and other relevant information, you must add Australian slangs and terminology to make your content more friendly to local users. For example, you can include informal language like “mate” and write “optimisation” instead of “optimization” to attract local users.

7. Perform Product Page Optimisation 

Visuals are essential but how do you inform your customers about your product’s USP? Optimising your product pages means making every detail count and this includes well-written product descriptions and customer reviews helping your potential customers to decide if their spend is worth it or not. 

For example, you can highlight key features and benefits of your products and use relevant keywords to make sure your product pages rank higher on Google Search results.

8. Enhance Category Page Optimisation

Your category pages should be well-organised and optimised to make browsing as easy as possible for your customers. Clear, concise titles and well-structured navigation make it simple for your potential customers to find products within specific categories. For this, you need to use relevant keywords and optimise category pages to increase your chances of appearing in relevant searches and drive more targeted traffic. 

For example, if you run an online grocery store, you can enhance its category pages by adding filters for organic and gluten-free products.

9. Improve User Experience

Creating an outstanding user experience (UX) directly impacts how customers interact with your eCommerce store. Make sure your eCommerce Store loads quickly, is mobile-friendly and offers smooth navigation to keep your visitors engaged and stay longer. While working on eCommerce SEO, you must simplify the checkout process to minimise cart abandonment and add strategically placed call-to-actions.

What you may wondering about eCommerce SEO

How many call-to-actions (CTAs) should I have for eCommerce SEO?

For eCommerce SEO, you must place call-to-action buttons strategically at key points to guide your customers and encourage them to take action. 

There’s no fixed number for CTAs used but make sure each product page or section of your eCommerce website has a purposeful CTA. If you’re optimising any product page, you can add  “Add to Cart” or “Buy Now” buttons, while blog posts may use “Shop Related Products.” 

Does business size matter for eCommerce SEO?

Business size doesn’t matter for eCommerce SEO as all you need to focus on is how you should implement the right strategies for your online store. SEO serves the same purpose if you own a small business or enterprise which is boosting your online store’s visibility on Google Search results. 

It is always better to hire a professional eCommerce SEO company that optimises your website, creates valuable content, and builds local authority regardless of your business size.

How frequently should I update my eCommerce website for SEO?

Regular updates are essential to keep your eCommerce store on top of your competitors and make it appear first when your potential customers search for a specific keyword. Also, frequent updates signal Google that your eCommerce website is active and relevant.

While working on eCommerce SEO for a website, we refresh product descriptions, add seasonal promotions, update blogs and fix any technical issues at regular intervals. 

How do I know if my eCommerce SEO is working?

To check if our eCommerce SEO strategies are working or not, you can monitor these 7 indicators and check if the values are increasing or not:

• Impressions: Number of potential customers finding your pages in search results.
• Traffic: Online visitors your eCommerce Store attracts.
• Conversions: Number of actions taken by your customers .
• Number of Pages Ranking: No. of your online store pages are ranking higher in Google search results for targeted keywords.
• Quality Backlinks: Links from high-value websites that boost your eCommerce Store’s credibility and authority for Google’s web crawlers.
• Referrals: The extent to which other sources are driving trust and traffic to your online business.
• Domain and Page Authority: The level of credibility and influence your website holds within your industry, reflected in your DA-PA rating.

Get started with your eCommerce SEO Now!

Implementing a solid eCommerce SEO strategy is essential for your online business as it’s the perfect tool to boost visibility and conversions. All you need to focus on is making some necessary updates and creating a smooth experience for your visitors who are most likely to become your potential customers. 

If you’re looking for expert assistance from a professional eCommerce SEO agency, PrintVideoWeb could be a worthwhile option. Based in Melbourne, we specialise in driving organic traffic and boosting online sales of eCommerce Stores. Contact us today to start optimizing your store and watch your business thrive.