Is it a Good Idea to Use AI for SEO?
Being an SEO expert I was always worried about using AI to make my strategies better. Questions like “Will Google penalise my content?” and “Will it affect my overall website?” were my concern.
AI is often seen as a shortcut and people like you and me always think about using it in our SEO strategies. But guess what, 65% of businesses have noticed better SEO results with the help of AI.
Source: Seoprofy
Today, I see almost every SEO and Digital Marketing Specialist using AI as a research and writing assistant.
So, is it a good idea to use AI for SEO? I can help you answer this question well along with some great tips to use AI to boost your business growth. Read on!
Overview: Implementing keywords and writing optimized content is something AI is great at and can bring efficiency in producing SEO optimised content. Google doesn’t penalise AI-generated copy as long as it meets quality, relevance, and E-E-A-T standards. AI is simply another tool to deliver content that satisfies user intent. By combining AI’s efficiency with your unique expertise and creativity on the topic, you’ll maintain authenticity, boost search rankings and stay ahead of evolving trends in SEO. |
Using AI and SEO to enhance Content Marketing Strategies
Using AI for SEO is a great way to boost your SEO efforts while ranking your pages for multiple keywords. Google does not penalise you for using AI content, in fact it wants you to produce content that is relevant and matches user intent regardless if it’s AI generated or human written.
Here are the top two tools that are best for content creation in 2025 that are tried and tested.
ChatGPT Content
ChatGPT became an internet revolution the day it was launched. Its ability to generate human-like text, answer complex queries and even create SEO-friendly content has instantly transformed the way online businesses approach marketing.
With ChatGPT, you can produce blog posts, product descriptions, social media captions and email campaigns keeping your target customers in mind. Rather than investing hours in research, you can simply give commands to ChatGPT and leave the rest to it.
How to Use ChatGPT to Create SEO-friendly Content?
- Open ChatGPT.com on your browser and start by giving a content based prompt.
For example, if you want to create a blog on “Top 10 Holiday Destinations in Australia” you just need to give a proper command and add everything you need to get SEO content and AI additions.
You can input a prompt like this:
“Write an SEO-friendly article on the topic “best places to visit Australia to make your trip worthwhile.” Make sure you use the keywords “cities to visit in Australia” and “best cities to visit Australia” while keeping the content engaging and customer centric. Please create one intro, four H2s, three H3s and four H4s to complete the blog within 2000 words.” |
Source: ChatGPT.com
SurferSEO Content
SurferSEO is among the favourites when it comes to creating a full fledged content piece on any topic or creating the best strategies that achieve higher rankings. If you’re a Content Editor, Writer or Manager, SurferSEO can surely combine artificial intelligence SEO with actionable content recommendations. To learn how to optimise content using SurferSEO, you can watch this video.
Is AI Content Good for SEO? Yes! AI content can boost your SEO when used correctly as Google prioritises quality, relevance and adherence to its E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) model. It will hardly matter if your content is AI-generated or human-written. However, you need to make sure your AI-generated content meets quality standards and provides value. Once you make sure of it, your content will rank just as well as, or even better than, human-written content. To make this strategy even better, combine human written techniques with AI written content. |
Other Content AI SEO Tools Compared
After getting all doubts cleared related to if it’s a good idea to use AI for SEO aspects, here is a comparison chart of other best AI SEO tools in the market and how they compare to Surfer SEO and ChatGPT when it comes to content creation:
Rank | Tool | Use Case | Ranking |
1 | Surfer SEO | Optimize content using data-driven recommendations for SEO. | 10 |
2 | ChatGPT | Paraphrase drafts, improve clarity, and enhance content quality. | 9.5 |
3 | Frase.io | Research, outline, generate, and optimize written content. | 9 |
4 | Hypertxt | Generate comprehensive, research-backed articles up to 3,000 words. | 8.5 |
5 | Gremi | Conduct keyword research and create SEO-focused written content. | 8 |
6 | Addlly AI | Generate content tailored to align with your brand voice. | 7.5 |
7 | Koala AI | Speed up blog content creation with AI-driven efficiency. | 7 |
8 | SEOPital | Create optimized content targeted at specific keywords. | 6.5 |
9 | Gemini | Produce creative copy and succinct definitions effortlessly. | 6 |
There’s no doubt your content can be improved and updated multiple times until it reflects your business perfectly and entices customers. Using AI in SEO for content optimisation enhances your content’s structure, readability and SEO performance. This will eventually help your content be more visible on Google and engage more customers.
What Elements are Foundational for SEO With AI? Use AI and SEO to Overtake Your Competitors
Being an online business owner you’d surely won’t prefer to deal with several challenges instead focusing your time and efforts on valuable strategies. That’s why focusing on some foundational elements of SEO with AI can help you get rid of many obstacles and overtake your competitors. Let’s find out how.
1. AI SEO Tool Keyword Research
Using AI tools you can easily search millions of search queries and find out their relevance instead of analysing each of them one by one. Uncover the keywords your potential customers are searching for and their relevance to your business. Once you start incorporating the right keywords using AI, your website will receive more organic traffic and achieve a better conversion rate.
Here’s what you can use to speed up your AI powered SEO Keyword Research using an AI-driven tool.
Step 1: Choose an AI-Driven Tool
Start with using an AI-driven keyword research tool like Ryrob.
Step 2: Input a Core Keyword
Enter a product or service name. For example, if you sell organic herbal teas, type “herbal tea” into the section below and click SUBMIT.
Step 3: Choose the Keywords
Decide on the keywords you want to pick for your content according to the Keyword Difficulty and Keyword Volume.
Source: Ryrob
Using these low difficulty keywords you can create well-optimised blogs that easily beat your competitors.
2. Competitor Analysis Using AI SEO
AI reinvents how your business decodes its competition. Imagine you’re trying to outperform a competitor ranking above you so instead of scouring through their website manually, one of the tools you can use is SEMRush Copilot. You can use it to analyse data from various SEMRush reports and receive alerts and optimisation recommendations for the next steps you’re about to take.
Source: SEMRush & Copilot AI
3. AI for Faster SEO Indexing for Quicker Results
There’s no point in making efforts in SEO if your website pages are not indexed yet. Google can take up to several weeks to index your website but with the help of Artificial Intelligence SEO you can make it faster. A tool that you must try for this is Indexly.
The time taken is due to Googlebots, which first crawls your website pages and then indexes them. Here’s when Indexly proves to be beneficial as it automatically checks your sitemaps, finds new pages and submits them to Google Search Console. This saves a lot of time and effort and quickly gets your pages indexed on Google.
Source: Indexly
Other AI & SEO tools you can use to boost your SEO and rank your pages higher
When combining AI and SEO, you can use several AI-powered tools to improve your SEO strategies and level up your content creation and optimisation. Some of the highly recommended ones are:
1. SEO.ai
When it comes to creating high-quality, SEO-optimised content as quickly as you can, SEO.ai becomes your go-to option. It helps you analyse keywords, competitors and trends for you to create content that connects with your customers and ranks higher on Google Search Results.
2. SurferSEO
SurferSEO helps you in aligning your content with user intent. It’s a considerable AI tool that helps you fine-tune on-page SEO by providing actionable recommendations for structure, keyword usage and optimisation. If you’re about to write a blog post or create the landing page of your website, using SurferSEO makes sure your content matches what search engines and users are looking for.
3. AlliAI
Most AI SEO tools help you with modifications and provide suggestions to improve your content and strategies. AlliAI is much more than that as it actually implements SEO changes for you, making on-page adjustments and keyword enhancements. Using it means you don’t have to manually make each change to your content or metadata.
4. SEMRush AI Toolkit
SEMRush’s popularity is enough to tell you about the efficiency of the tool but when used with AI it is effective enough to make your content creation more SEO-friendly. With AI features included, you dive deeper into keyword opportunities providing smarter recommendations based on what’s currently trending in your industry. It can also help you in making required changes to your existing content and SEO strategies.
AI SEO vs Normal SEO
Like many other users, you may find yourself confused when choosing between AI-driven SEO and traditional SEO for your online businesses. To get some clarity you can go through this comparison which compares key differences between AI-driven SEO and traditional SEO to decide what’s best for your online business.
AI Use Case | How AI Helps Your SEO | AI-Powered Tools | How It Compares to Traditional Methods |
Keyword Discovery | By analysing massive datasets, AI SEO helps you find high-performing keywords and intent-based phrases faster, ensuring better visibility. | SEMrush (Keyword Magic Tool), Ahrefs (AI Keyword Insights), BrightEdge | Traditional keyword research tools rely on manual filtering and analysis, which takes longer. |
Content Suggestions | Tools powered by AI SEO scan your pages and provide specific tips, such as improving keyword placement or headings, so your content is better optimised for rankings. | Surfer SEO, Clearscope, Frase | Manual optimisation relies on guesswork or outdated practices, which can result in inefficiencies. |
Trend Monitoring | Staying competitive is easier as AI SEO tracks algorithm updates and adjusts strategies, so your site can stay ahead of changes without manual effort. | RankSense, SEOClarity, BrightEdge | Without AI, monitoring trends and adapting strategies takes significant time and resources. |
Performance Insights | Analysing campaign data becomes seamless with AI SEO tools that highlight underperforming areas, allowing you to prioritise efforts where they will have the most impact. | Google Analytics (Insights), BrightEdge (AI Reporting), SEOClarity | Manual data analysis can take hours and risks overlooking critical insights. |
Technical SEO Fixes | Detecting crawl errors, broken links, and slow-loading pages is simplified as AI SEO flags issues automatically, helping you fix problems quickly and improve user experience. | Sitebulb, Deepcrawl, Botify | Manual audits require expertise, are slower, and often miss underlying technical errors. |
Content Generation | Leveraging AI SEO tools to create topic ideas or drafts saves time, letting you publish data-backed content more efficiently. | Jasper AI, Writesonic, ChatGPT | Manual content creation takes longer and requires extensive research to identify trends. |
Local SEO Support | For businesses targeting regional customers, AI SEO suggests local keywords and optimises profiles, making it easier to attract more nearby customers. | BrightLocal, Local Falcon, GeoRanker | Manual local SEO requires deep regional research and is more prone to missing hyper-local opportunities. |
Competitor Analysis | Tools using AI SEO analyse competitor strategies, uncovering keyword gaps, backlink opportunities, and trends, giving you clear steps to outperform competitors. | Ahrefs, SEMrush (Competitive Toolkit), SpyFu | Manual competitor analysis is slow and often lacks the depth AI provides. |
Common Challenges Businesses Face When Not Using AI SEO for their Online Business
How does AI SEO help in finding the right keywords quickly?
Without AI, finding the right keywords your customers are actively searching for on the internet will be a bit more time consuming and needs some guesswork instead of getting assurance. When you use AI, finding high-impact keywords that attract the right customers to your website becomes easier and saves your time.
Why is AI SEO necessary for optimising my website’s content?
Without using AI SEO, you might miss opportunities to make your content more readable and rank higher. You can use multiple AI tools found online to suggest worthwhile improvements to your headlines, content structure and readability to make sure your customers connect with your content well and stay longer.
How combining AI and SEO helps tracking emerging trends?
Without AI, spotting trends in customer behaviour can be too slow and you’ll find yourself lagging behind your competitors resulting in poor traffic and engagement. By combining ai & search engine optimization you keep track of new topics and emerging trends that your customers are searching for in real time and beat your competitors more efficiently.
Why is it necessary to use AI for SEO to optimise voice search?
Not optimising for voice search means missing several potential customers. Using voice assistants today feels like something mandatory and you’ll find it on almost every website offering products and services. AI predicts conversational queries and helps you customise your content for these searches which results in better engagement rate.
Conclusion
These are my efforts to help you understand if it’s a good idea to use AI for SEO. Yes, AI can definitely be a gamechanger when it comes to boosting your rankings but I believe depending completely on SEO replaced by AI will not do justice to your website.
There can be many other aspects which I take care of and consider some human expertise to balance out the workload and efforts.
In case you need help from an expert you can work with our team at PrintVideoWeb. We know everything about SEO and AI front to back and how it can be combined to bring more bucks to your online business.