30 Tagline & Examples of Brand Slogans (+ Why They’re Effective)
If you’re running a growing business and struggling to stick in your customers’ minds, I’ll tell you one thing you’re missing. That is a great brand slogan or tagline. As an expert at branding strategies, I must tell you that offering something at a great cost is never the problem as most of the time the issue is with the message. That’s where taglines and brand slogans make the difference.
In fact, brands that consistently present themselves can see up to a 50% increase in brand visibility.
Source: Parker Lee Creative
In this blog, I’ll break down why taglines matter and show you 30 brand slogans that actually work. Each one proves that popular slogans made of just a few sharp words can shape how people see your brand.
What You Need to Know About Taglines and Brand Slogans?
Taglines and brand slogans are pretty much the same thing but there’s a single thread of difference you should know.
A “tagline” is a short phrase that captures your brand’s overall identity. It’s steady and long-term. You’ll find it on your packaging, business cards or email signatures.
“Brand slogans” are more campaign-focused. It can change depending on what you’re promoting. For example, you might have one for a product launch and another for a seasonal ad.
Both play one role and that is to help people remember your brand. A good tagline sticks. A great slogan connects instantly. Together, they shape how people talk about your business.
30 Examples of Brand Slogans and Taglines
To help you understand the importance of brand slogans and ad taglines, I’ve listed the 30 most popular brands with their slogans and even have explained why they’re effective. Take a look:
1. De Beers – “A Diamond Is Forever”
This is emotional branding at its best. I’ve worked with luxury clients who reference this as one of the famous tagline examples. It’s timeless, like the product it promotes. It adds meaning to a purchase.
2. Bounty – “The Quicker Picker Upper”
It’s catchy, easy to say and rhymes without feeling forced. This is one of those slogan examples you remember without trying. It also does the job of explaining what the product is all about in seconds.
3. L’Oréal – “Because You’re Worth It”
What I like about this is how it empowers the customer. It flips the focus from product to self-value. I’ve seen this work well in advertisement and slogan projects where confidence sells more than features.
4. Toyota – “Let’s Go Places”
This Toyota company slogan does more than promote a vehicle. It speaks to movement, adventure and possibility. I’ve used it as a reference in campaigns that needed to feel ambitious but grounded in everyday life.
5. Red Bull – “Red Bull Gives You Wings”
This line captures imagination with ease. It’s playful, visual and sticks fast. When talking about creative brand slogans, I always mention this. It sells the energy without sounding like a supplement label.
6. Disneyland – “The Happiest Place on Earth”
I’ve never had to explain this brand slogan in branding sessions. Disney company slogan is simple, the claim is bold, but believable because people want it to be true. It works well as a branding tagline inspiration for experience-based businesses.
7. Skittles – “Taste the Rainbow”
This is one of my favourites in terms of colour association. It creates a unique experience in just three words. It’s used often in taglines for ads and brand slogans training because of its blend of imagination and flavour.
8. Apple – “Think Different”
I like this tagline because it doesn’t ask you to buy anything. It asks you to belong. It’s minimal, like Apple’s products. Great tagline examples for businesses often echo the brand’s core message just like this one does.
9. Nike – “Just Do It”
This line always worked for me because it removes the excuses. It’s short, bold and feels like a push in the right direction. Among all the successful brand taglines, this one doesn’t try to be poetic. It motivates people to take action without overthinking it.
10. KFC – “Finger Lickin’ Good”
One of the best brand slogans, as it’s casual, fun and sticks. For funny food taglines, this one leads. I like that it’s not polished. It feels real and speaks to how people actually experience the food and not how the brand wants them to say it.
11. M&M’s – “Melts in Your Mouth, Not in Your Hands”
I’ve always found this clever because it solves a problem before you even think about it. It’s functional, but still light. Among common slogans, this one uses product benefit as its hook and it works perfectly.
12. BMW – “The Ultimate Driving Machine”
This one is pure confidence. When I worked with a luxury client, we analysed this maker slogan as a benchmark for high-end positioning. It’s a company tagline that speaks directly to performance without sounding arrogant.
13. Verizon – “Can You Hear Me Now?”
It’s not flashy, but I’ve used it as a reference in brand slogans with meaning. It connects because it mirrors real user frustration. That honesty makes it more memorable than anything technical or polished.
14. Maybelline – “Maybe She’s Born With It. Maybe It’s Maybelline”
This works so well because it invites curiosity. It doesn’t claim to be everything as it plays with the idea of natural beauty. It’s a great pick when you’re looking at advertising slogans that feel soft but still confident.
15. Mastercard – “There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard”
This will be among the brand slogans that hit hard emotionally. I’ve used this in sessions on impactful brand messaging. It places value above the transaction and shows how to sell without selling.
16. McDonald’s – “I’m Lovin’ It”
As someone who’s worked with lifestyle brands, I can say this slogan nails emotional branding. It links the food with joy and satisfaction. It’s one of those company slogans from commercials that stays in your head long after the ad ends.
17. Wheaties – “The Breakfast of Champions”
As someone who’s worked on sports branding, I can say this is iconic. It links the product with excellence. When you need catchy slogan ideas that aim for aspiration, this one always comes up.
18. Taco Bell – “Think Outside the Bun”
I liked this one because it’s cheeky and positions the brand as a bold alternative. It’s one of the best humorous slogans that also makes a valid point. It challenges the norm but keeps it fun.
19. FedEx – “When It Absolutely, Positively Has to Be There Overnight”
It doesn’t try to be clever. It promises reliability. In sessions on examples of company taglines, I often use this to explain that clarity beats creativity when time matters most.
20. Toyota (again) – “Moving Forward”
Yes, Toyota had more than one slogan. This Toyota slogan focuses more on progress and adaptability. I find it works well as part of a brand’s evolution. It’s not just about the product, it’s about the mindset.
21. General Electric (GE) – “Once, Now, Forever”
This one always felt personal to me. It speaks to impact without being loud. When I looked at their slogan it was pretty clear that they’re assuring that their products are long lasting. Some of them may last forever! A solid fit when discussing slogans with meaning that go beyond tech.
22. Intel – “Intel Inside”
This one works because it brings visibility to something you don’t even see. I’ve used it when explaining effective brand slogans for tech clients. The slogan makes a component part of the brand story because it becomes the reason to trust the whole product, not just a hidden part.
23. GE (Again!) – “Imagination at Work”
This one has always stood out to me in B2B branding. It doesn’t scream product as it whispers innovation. I’ve mentioned it often in branding tagline inspiration talks for businesses that need to sound bold without being loud. It tells you the company builds the future, not just machines.
24. Levi’s – “Quality Never Goes Out of Style”
I love how this slogan combines reliability with timelessness. I’ve worked with apparel brands that dream of this level of confidence. It’s one of those memorable brand slogans that says everything by saying very little and that’s exactly why it works.
25. Airbnb – “Belong Anywhere”
I’ve used this in brand workshops when we needed something more emotional than descriptive. This one connects directly with how people feel, not just what they want. It speaks to inclusivity, which is a powerful value in today’s market. A perfect example of brand identity slogans.
26. Subway – “Eat Fresh”
Short and strong. I’ve used this one while consulting on ads and slogans for health-focused brands. It’s straight to the point, but also sets a clear standard for what the brand stands for.
27. Dunkin’ – “America Runs on Dunkin’”
I’ve always admired how this line goes beyond coffee. It taps into daily routines, speed and reliability. It’s great for branding tagline inspiration because it creates a lifestyle around the product. You’re not just drinking coffee because it seems like you’re fuelling your day like everyone else who’s got things to do.
28. Avis – “We Try Harder”
I love this because it turns second place into a strength. It’s not flashy but it’s brutally honest. I remember using this in a client workshop when we needed examples of company taglines that show grit. This is a masterclass in flipping the narrative and owning your position.
29. Old Spice – “The Man Your Man Could Smell Like”
A masterclass in voice and tone. This fits perfectly under silly slogans but still builds real brand loyalty. I’ve watched how it flipped Old Spice’s image completely. That’s not easy to pull off.
30. LinkedIn – “Connect to Opportunity”
This one hits because it puts the user’s ambition first. I’ve referenced this in B2B branding examples where companies want to empower their users. It’s not just about networking as it’s about progress. The wording is minimal, but the meaning carries weight.
How to Write a Brand Slogan or Compelling Tagline?
Brand slogans don’t always need to be catchy phrases. It starts with knowing who you are and who you’re speaking to. I’ve worked with businesses that spent weeks trying to rhyme their name with a verb when the real issue was not knowing what their message should be. If you want a slogan that sticks, start here:
Identifying Your Brand’s Core Values
Start with what matters most to your business. Are you about speed, reliability, community or innovation? Your tagline should capture that in a way that makes people feel something. I’ve seen clients unlock their best lines just by clarifying one simple value they stand for.
Understanding Your Target Market
If you don’t know how your customers think, your tag lines won’t connect. Ask yourself what they need, what they fear and what excites them. I once helped a fitness brand shift from “get fit now” to “built for your pace” and saw their engagement double. Why? Because it spoke their language.
Tips and Best Practices
Here are some of the tips and practices I suggest:
- Keep it short: Five words or less usually works best
- Focus on a feeling: Great brand slogans make people feel confident, curious or proud
- Avoid buzzwords: If it sounds like a marketing pitch, it won’t land
- Make it unique: Don’t recycle phrases that sound like every other business
- Test it out loud: If it doesn’t sound natural in a sentence, try again
A compelling tagline or slogan doesn’t explain everything as it sparks curiosity and builds trust.
Common Questions Answered About Brand Slogans and Taglines
Can a slogan change over time or should it stay the same forever?
Yes, it can change. A slogan should evolve if your brand positioning or values shift. I’ve worked with businesses that refreshed their slogans to reflect new services or a stronger focus on customers and it helped sharpen their identity.
Does a slogan need to include the brand name?
No. Many memorable ad slogans or catchy slogans don’t mention the brand at all. Think of “Just Do It” or “Think Different.” If your message is clear and connects emotionally, the brand name isn’t always necessary. It’s the feeling that matters more.
Should startups focus on a tagline from the beginning?
If your business is still defining itself, a tagline might come later. But once your values and offer are clear, a strong line helps create instant recognition. It doesn’t need to be perfect early on as it just needs to express what sets you apart.
Final Thoughts – Let Your Words Work Harder
If you want people to remember your brand, your message has to earn its place. Any of the famous slogans isn’t just about being clever, it’s about clarity, feeling and timing. It can turn a quiet business into a bold one and help people choose you over someone else.
At PrintVideoWeb, we build more than websites as we shape brand identities that last. If you’re ready to create something real, whether it’s a tagline that sticks or visual brand slogans that match your voice, we’ll help you find the words that do the heavy lifting.
